1. Within the Twitter Ads UI (ads.twitter.com), log into your ads account and click Tools > Conversion tracking.

    Ads_Manager1.jpg

  2. If prompted, generate your new Universal Website Tag. Otherwise, click “View code and installation instructions”.

    Conversion_tracking_-Twitter_Ads_and_How_to_find_my_Twitter_Pixel_ID.jpg

  3. Within the code snippet, copy your pixel ID from the line that resembles “twq(‘init’,‘twitter_pixel_id’);”. In the screenshot below, the pixel ID is ‘31vgl’. Your pixel ID will be unique to your ads account.

    View_website_tag_-Twitter_Ads_and_How_to_find_my_Twitter_Pixel_ID.jpg